SEO, or "search engine optimization," involves increasing the quality and quantity of your website traffic. This increase in website traffic that SEO produces creates exposure for your brand through non-paid or "organic" search engine results. SEO is about understanding what your customers are searching for online. Businesses need to know their customers' questions,
It will be 10 years this New Year since I started S2P Studio and so much growth has happened in that time. I have evolved and changed as a person and have also grown and learned so much working in the marketing industry, that I felt it was necessary to refresh and properly demonstrate
Last year’s post about Visual Identity explained that branding involves more than just the logo design. Although it’s just part of the bigger picture, much care should be given to creating the visual symbol for your business.
Over the last decade, marketing has shifted from selling products to inspiring customers to be your best sales people with storytelling. Many small businesses are still adapting to this change and what initiated that change: The internet.
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