Branding is the heart of strategy. Marketing is executing the strategy. Brand Management is the ongoing work done to maintain a consistent brand identity. It starts with creating your brand identity but it doesn't end there. What is Brand Management? Branding is the heart of strategy. Branding is who you are.
Last year’s post about Visual Identity explained that branding involves more than just the logo design. Although it’s just part of the bigger picture, much care should be given to creating the visual symbol for your business.
Autumn is the season of transition and symbolic for a time of self reflection. As the final leaves fall to the ground and winter turns, our activity also transforms to dormancy. This is a great time for introversion and contemplation in preparation for the renewal that Spring brings.
Design inspiration can come from anything: a song, a picture, a vision, a smell, a touch, or a sentiment. When deliberately seeking inspiration for an active project, I often do not find it right away.
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