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WannetteDoerrfeld

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About Wannette Doerrfeld

Mother of Gremlins, Wife of Stefan, Owner of Verve Creative Studio, Multimedia Ninja, Model, Former Baller...Master in the art of being inconspicuously conspicuous.

What are vanity metrics?

Vanity metrics make you look good to others but don't help you understand how your business is performing online in order to inform future strategies. Let's use the man pictured above taking a selfie as an example...Handsome, right? Let's imagine he is a personal trainer trying to grow his business. He took

What are vanity metrics?2020-09-16T13:20:47-05:00

Sunset Photography Tips

The sunsets at @epiceventcenter are AMAZING and easily a favorite spot to shoot twilight motion and still photography... When to capture the best sunsets? The obvious answer is anytime because skies and sunsets are beautiful without any sort of help. But if you seriously want to capture some full spectrum colorful

Sunset Photography Tips2020-08-18T20:50:04-05:00

Montessori Fraction Circles

When I ran out of fresh math activities and materials for my 4-year old, I searched for ideas online to keep her engaged during COVID-19 social distancing. Fraction circles looked doable however, as a Montessori parent I knew how expensive the sensorial classroom materials were (Nienhuis Montessori Fraction Circles are a whopping $279.60).

Montessori Fraction Circles2020-07-27T18:29:56-05:00

The Basics of SEO

SEO, or “search engine optimization”, involves increasing the quality and quantity of your website traffic. This increase in website traffic that SEO produces creates exposure for your brand through non-paid or "organic" search engine results. The most important thing to know about SEO is it's really about understanding what your customers are searching

The Basics of SEO2020-08-18T20:52:27-05:00

Visual Identity

Contrary to popular belief, branding involves more than just the logo design. There are many aspects of creating a brand identity. Arguably, the most important aspect is visual identity. The visual identity of a brand includes the logo and so much more.

Visual Identity2020-01-29T13:49:19-06:00

Visual Storytelling

Over the last decade, marketing has shifted from selling products to inspiring customers to be your best sales people with storytelling. Many small businesses are still adapting to this change and what initiated that change: The internet.

Visual Storytelling2020-03-05T12:01:19-06:00

Brand Refresh

Autumn is the season of transition and symbolic for a time of self reflection. As the final leaves fall to the ground and winter turns, our activity also transforms to dormancy. This is a great time for introversion and contemplation in preparation for the renewal that Spring brings.

Brand Refresh2020-01-29T13:33:42-06:00

About

Verve is a creative studio located in Cedar Rapids, Iowa, serving the Midwest and beyond. We collaborate with business owners, creatives and marketing agencies to help companies define their brand with creative services that produce digital and print marketing results.

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