Last year’s post about Visual Identity explained that branding involves more than just the logo design. Although it’s just part of the bigger picture, much care should be given to creating the visual symbol for your business.
A logo is a symbol for your organization therefore, much care and consideration is necessary to create a logo that reflects your ideals and speaks to your customers values. A quick Google search will put numerous design options at your finger tips. Many of which, appear to be more affordable options for small businesses. However, in the long term, it may be more costly because leaving marketing research out of logo design can create inconsistency in your marketing efforts which negatively impacts sales growth. To put it simply, all logo designs are not created equal.
When you hire a studio, agency or a dedicated freelance designer, you are paying for more than just the time to design a logo. Branding is essential to a well designed logo. It requires time, research, testing and thoughtfulness to arrive at a design that communicates your brand ideals that differentiate you from your competitors. Most importantly, brand consistency builds trust with your customers. Our brains are wired to make connections and when the visual identity is not well thought out there is a higher likelihood for inconsistent marketing efforts in the future. Crowdsourced logo design, while affordable, immediately puts your business at a disadvantage. Oddly enough, it also puts the designer at a disadvantage as well.