Last year’s post about Visual Identity explained that branding involves more than just the logo design. This has prompted discussion about logo design itself. What is logo design? What isn’t logo design? Why does a business need a brand and not just a logo?
A logo is a design symbolizing your organization therefore, much care and consideration should be given to creating a logo that represents your business. A quick Google search will put numerous design options at your finger tips. Many of which, appear to be affordable options for small businesses in the short term. However, in the long term, may come at a cost to your business ultimately impacting sales growth. To put it simply, all logo designs are not created equal.
When you hire a studio, agency or a dedicated freelance designer, you are paying for more than just the time to design a logo. Branding is essential to a well designed logo. It requires time, research, testing and thoughtfulness to arrive at a design that communicates your brand values and differentiates from competitors. Most importantly, consistency in brand identity establishes brand value which improves brand trust with your customers. That customer loyalty has a positive impact on sales. Crowdsourced logo design, while affordable, immediately puts your business and the designer at a disadvantage.