Are social media algorithms bad?

PAY NO ATTENTION TO THAT MAN BEHIND THE CURTAIN! Like the mysterious figure behind the curtain in the Emerald City, social media algorithms operate behind the scenes, hidden from plain view, which begs the question, is this a good or bad thing? In the age of rapid technological advancements, algorithms have become

Are social media algorithms bad?2024-04-04T18:30:41-05:00

Is the marketing agency model dying?

The agency model has long been a cornerstone of company operations in business and commerce, particularly in sectors like advertising, marketing, and consulting. However, as technology continues to disrupt traditional paradigms and consumer behaviors shift, questions arise about its viability. Understanding the Agency Model To explore this topic, let’s first understand the agency

Is the marketing agency model dying?2024-03-17T14:12:24-05:00

How to write a marketing script for short form video

Short-form video refers to content that is typically brief in duration, usually ranging from a few seconds to a few minutes. This article is a guide for writing short-form video scripts and how to create impactful narratives. Mastering the Art of Short-Form Video Scripts In the fast-paced world of digital marketing,

How to write a marketing script for short form video2024-03-04T16:37:13-06:00

How to write great Instagram captions

Instagram captions are an important aspect of your social media strategy. No cap...tions Instagram is one of the most popular social media platforms, with over 1 billion active users. This is a great place for creatives and businesses to display their innovation, products, and services. Yet, many businesses often ignore the post

How to write great Instagram captions2024-03-22T16:02:45-05:00

A Guide to Avoid Facebook Phishing Scams

Facebook phishing scams can compromise your personal information, lead to identity theft, and even cause financial losses. But fear not, as this guide will equip you with the knowledge and tools to steer clear of these scams and protect your online presence. Understanding Phishing Scams Phishing is a deceitful practice wherein cybercriminals create

A Guide to Avoid Facebook Phishing Scams2023-09-21T16:15:05-05:00

What’s a brand guide and why is it important?

Your brand guide communicates your company's design standards to your whole group. Therefore, having brand guidelines to reference will make designers, writers, and website developers lives much easier because it provides a solid framework to use as a starting point for their work. What is a brand guide? A brand guide,

What’s a brand guide and why is it important?2023-08-02T13:32:47-05:00

Top 10 ways to build brand awareness

Brand awareness is an important aspect of any successful marketing strategy. It helps businesses to establish their presence in the market and build recognition among their target audience. What is brand awareness? Brand Awareness is the extent to which consumers are familiar with the distinctive qualities or image of a particular

Top 10 ways to build brand awareness2023-04-06T17:19:44-05:00

Brand Management vs Marketing

Branding is the heart of strategy. Marketing is executing the strategy. Brand Management is the ongoing work done to maintain a consistent brand identity. It starts with creating your brand identity but it doesn't end there. What is Brand Management? Branding is the heart of strategy. Branding is who you are.

Brand Management vs Marketing2023-09-08T16:00:26-05:00

Top 4 Social Media Branding Tips

With many more tools available that empower small business owners to create their own content, it's important to recognize that social media branding must be paired with a sound strategy to thrive.  What is social media branding? Social media branding is the process of using social platforms to engage with an audience

Top 4 Social Media Branding Tips2023-04-14T11:02:02-05:00

The Pros and Cons of Shared Hosting

When starting a website, shared hosting is often the cheapest and most economical option out there. It's a great choice for website owners with a small budget, or those just getting started online. While the small investment and lack of maintenance requirements make shared hosting an intriguing option, it's important to be aware

The Pros and Cons of Shared Hosting2023-04-14T11:08:44-05:00
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