Vanity metrics make you look good to others but don't help you understand how your business is performing online in order to inform future strategies. Let's use the man pictured above taking a selfie as an example...Handsome, right? Let's imagine he is a personal trainer trying to grow his business. He took
The sunsets at @epiceventcenter are AMAZING and easily a favorite spot to shoot twilight motion and still photography... When to capture the best sunsets? The obvious answer is anytime because skies and sunsets are beautiful without any sort of help. But if you seriously want to capture some full spectrum colorful
When I ran out of fresh math activities and materials for my 4-year old, I searched for ideas online to keep her engaged during COVID-19 social distancing. Fraction circles looked doable however, as a Montessori parent I knew how expensive the sensorial classroom materials were (Nienhuis Montessori Fraction Circles are a whopping $279.60).
SEO, or “search engine optimization”, involves increasing the quality and quantity of your website traffic. This increase in website traffic that SEO produces creates exposure for your brand through non-paid or "organic" search engine results. The most important thing to know about SEO is it's really about understanding what your customers are searching
This is a koala…
These are narwhals…
This is a snail…
It will be 10 years this New Year since I started S2P Studio and so much growth has happened in that time. I have evolved and changed as a person and have also grown and learned so much working in the marketing industry, that I felt it was necessary to refresh and properly
Last year’s post about Visual Identity explained that branding involves more than just the logo design. Although it’s just part of the bigger picture, much care should be given to creating the visual symbol for your business.
Contrary to popular belief, branding involves more than just the logo design. There are many aspects of creating a brand identity. Arguably, the most important aspect is visual identity. The visual identity of a brand includes the logo and so much more.