Branding is the heart of strategy. Marketing is executing the strategy. Brand Management is the ongoing work done to maintain a consistent brand identity. It starts with creating your brand identity but it doesn't end there. What is Brand Management? Branding is the heart of strategy. Branding is who you are.
With many more tools available that empower small business owners to create their own content, it's important to recognize that social media branding must be paired with a sound strategy to thrive. What is social media branding? Social media branding is the process of using social platforms to engage with an audience
When starting a website, shared hosting is often the cheapest and most economical option out there. It's a great choice for website owners with a small budget, or those just getting started online. While the small investment and lack of maintenance requirements make shared hosting an intriguing option, it's important to be aware
Unlocking your creativity requires practice and patience which means that anyone can be creative. Don't believe the myth that creative people are born that way so that means I can't be. Those deemed naturally creative may have some genetic and experiential advantages but all of us are innately creative. As we grow
The art of branding is about so much more than making everything look pretty. It's about differentiation, authenticity and consistency. The importance of research and reference I've been playing a lot of chess lately with my son, 9 and my daughter, 6 who is learning at her pre-school. The original saying
Recent ransomware attacks are a reminder to many of us that all systems are vulnerable. Everyone must take further steps to level up their online security measures.
Welp, that depends on many factors. What type of video are you creating? How long will it be? How large of a crew will it require? What equipment is needed? What locations will be used? Do you need to hire talent? Do you need graphic animation? How much time is required to edit
Imagine walking into a marketing meeting, and someone drops the term "CTR" (Click-Through Rate) like it's no big deal. If you're in the know, you'll nod like a pro and toss out your thoughts. If not, you'll sit there feeling about as useful as a screen door on a submarine. When you're working
Vanity metrics make you look good to others but don't help you understand how your business is performing online in order to inform future strategies. Let's use the man pictured above taking a selfie as an example...Handsome, right? Let's imagine he is a personal trainer trying to grow his business. He took
The sunsets at @epiceventcenter are AMAZING and easily a favorite spot to shoot twilight motion and still photography... When to capture the best sunsets? The obvious answer is anytime because skies and sunsets are beautiful without any sort of help. But if you seriously want to capture some full spectrum colorful
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