Marketing Terms You Need To Know

Imagine walking into a marketing meeting, and someone drops the term "CTR" (Click-Through Rate) like it's no big deal. If you're in the know, you'll nod like a pro and toss out your thoughts. If not, you'll sit there feeling about as useful as a screen door on a submarine. Knowing these terms is

Marketing Terms You Need To Know2023-09-08T17:50:48-05:00

What are vanity metrics?

Vanity metrics make you look good to others but don't help you understand how your business is performing online in order to inform future strategies. Let's use the man pictured above taking a selfie as an example...Handsome, right? Let's imagine he is a personal trainer trying to grow his business. He took

What are vanity metrics?2020-09-16T13:20:47-05:00

Sunset Photography Tips

The sunsets at @epiceventcenter are AMAZING and easily a favorite spot to shoot twilight motion and still photography... When to capture the best sunsets? The obvious answer is anytime because skies and sunsets are beautiful without any sort of help. But if you seriously want to capture some full spectrum colorful

Sunset Photography Tips2022-03-24T18:53:01-05:00

Printable DIY Montessori Fraction Circles

When I ran out of fresh math activities and materials for my 4-year old, I searched for ideas online to keep her engaged during COVID-19. Fraction circles looked doable however, as a Montessori parent I knew how expensive the sensorial classroom materials were (Nienhuis Montessori Fraction Circles are a whopping $279.60). Time to

Printable DIY Montessori Fraction Circles2023-09-08T20:43:03-05:00

The Basics of SEO

SEO, or “search engine optimization”, involves increasing the quality and quantity of your website traffic. This increase in website traffic that SEO produces creates exposure for your brand through non-paid or "organic" search engine results. The most important thing to know about SEO is it's really about understanding what your customers are searching

The Basics of SEO2022-01-13T15:26:25-06:00


This is a koala… Ah, the koala (sometimes called koala bear), nature’s most adorable sleepyhead. These fluffy eucalyptus enthusiasts have mastered the art of the “I’d rather not” lifestyle. They spend their days napping like they’re training for the Sloth Olympics, and when they do decide to move, it’s



These are narwhals… Narwhals are the unicorns of the sea which is why we love ’em! You know, because unicorns are REAL and also have a horn but as opposed to Narwhals they live on land. Facts. These guys are like the aquatic version of “Is it a bird? Is



This is a snail… Yuck. These tiny, shell-wearing creatures have built an empire on their slow and steady reputation. Snail is a common name for gastropod mollusks that are split into three groups: land, sea and freshwater. They can have lungs or gills depending on the species and their



Verve is a creative studio located in Cedar Rapids, Iowa, serving the Midwest and beyond. We collaborate with business owners, creatives and marketing agencies to help companies define their brand with creative services that produce digital and print marketing results.

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