Last year’s post about Visual Identity explained that branding involves more than just the logo design. Although it’s just part of the bigger picture, much care should be given to creating the visual symbol for your business.
Contrary to popular belief, branding involves more than just the logo design. There are many aspects of creating a brand identity. Arguably, the most important aspect is visual identity. The visual identity of a brand includes the logo and so much more.
Over the last decade, marketing has shifted from selling products to inspiring customers to be your best sales people with storytelling. Many small businesses are still adapting to this change and what initiated that change: The internet.
Autumn is the season of transition and symbolic for a time of self reflection. As the final leaves fall to the ground and winter turns, our activity also transforms to dormancy. This is a great time for introversion and contemplation in preparation for the renewal that Spring brings.
Design inspiration can come from anything: a song, a picture, a vision, a smell, a touch, or a sentiment. When deliberately seeking inspiration for an active project, I often do not find it right away.