Is the marketing agency model dying?

The agency model has long been a cornerstone of company operations in business and commerce, particularly in sectors like advertising, marketing, and consulting. However, as technology continues to disrupt traditional paradigms and consumer behaviors shift, questions arise about its viability. Understanding the Agency Model To explore this topic, let’s first understand the agency

Is the marketing agency model dying?2024-03-17T14:12:24-05:00

How to write a marketing script for short form video

Short-form video refers to content that is typically brief in duration, usually ranging from a few seconds to a few minutes. This article is a guide for writing short-form video scripts and how to create impactful narratives. Mastering the Art of Short-Form Video Scripts In the fast-paced world of digital marketing,

How to write a marketing script for short form video2024-03-04T16:37:13-06:00

Marketing Terms You Need To Know

Imagine walking into a marketing meeting, and someone drops the term "CTR" (Click-Through Rate) like it's no big deal. If you're in the know, you'll nod like a pro and toss out your thoughts. If not, you'll sit there feeling about as useful as a screen door on a submarine. When you're working

Marketing Terms You Need To Know2024-02-21T12:54:50-06:00

What are vanity metrics?

Vanity metrics make you look good to others but don't help you understand how your business is performing online in order to inform future strategies. Let's use the man pictured above taking a selfie as an example...Handsome, right? Let's imagine he is a personal trainer trying to grow his business. He took

What are vanity metrics?2020-09-16T13:20:47-05:00

The Basics of SEO

SEO, or "search engine optimization," involves increasing the quality and quantity of your website traffic. This increase in website traffic that SEO produces creates exposure for your brand through non-paid or "organic" search engine results. SEO is about understanding what your customers are searching for online. Businesses need to know their customers' questions,

The Basics of SEO2024-02-21T12:51:37-06:00
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