Imagine walking into a marketing meeting, and someone drops the term "CTR" (Click-Through Rate) like it's no big deal. If you're in the know, you'll nod like a pro and toss out your thoughts. If not, you'll sit there feeling about as useful as a screen door on a submarine. Knowing these terms is
Vanity metrics make you look good to others but don't help you understand how your business is performing online in order to inform future strategies. Let's use the man pictured above taking a selfie as an example...Handsome, right? Let's imagine he is a personal trainer trying to grow his business. He took
SEO, or “search engine optimization”, involves increasing the quality and quantity of your website traffic. This increase in website traffic that SEO produces creates exposure for your brand through non-paid or "organic" search engine results. The most important thing to know about SEO is it's really about understanding what your customers are searching
