What’s a brand guide and why is it important?

Your brand guide communicates your company's design standards to your whole group. Therefore, having brand guidelines to reference will make designers, writers, and website developers lives much easier because it provides a solid framework to use as a starting point for their work. What is a brand guide? A brand guide,

What’s a brand guide and why is it important?2023-08-02T13:32:47-05:00

Top 10 ways to build brand awareness

Brand awareness is an important aspect of any successful marketing strategy. It helps businesses to establish their presence in the market and build recognition among their target audience. What is brand awareness? Brand Awareness is the extent to which consumers are familiar with the distinctive qualities or image of a particular

Top 10 ways to build brand awareness2023-04-06T17:19:44-05:00

Brand Management vs Marketing

Branding is the heart of strategy. Marketing is executing the strategy. Brand Management is the ongoing work done to maintain a consistent brand identity. It starts with creating your brand identity but it doesn't end there. What is Brand Management? Branding is the heart of strategy. Branding is who you are.

Brand Management vs Marketing2023-09-08T16:00:26-05:00

Top 4 Social Media Branding Tips

With many more tools available that empower small business owners to create their own content, it's important to recognize that social media branding must be paired with a sound strategy to thrive.  What is social media branding? Social media branding is the process of using social platforms to engage with an audience

Top 4 Social Media Branding Tips2023-04-14T11:02:02-05:00

Visual Identity

Contrary to popular belief, branding involves more than just the logo design. There are many aspects of creating a brand identity. Arguably, the most important aspect is visual identity. The visual identity of a brand includes the logo and so much more.

Visual Identity2020-01-29T13:49:19-06:00


Verve is a creative studio located in Cedar Rapids, Iowa, serving the Midwest and beyond. We collaborate with business owners, creatives and marketing agencies to help companies define their brand with creative services that produce digital and print marketing results.

Recent Projects

Recent Posts

Site Links

Go to Top