Your brand guide communicates your company's design standards to your whole group. Therefore, having brand guidelines to reference will make designers, writers, and website developers lives much easier because it provides a solid framework to use as a starting point for their work. What is a brand guide? A brand guide,
Brand awareness is an important aspect of any successful marketing strategy. It helps businesses to establish their presence in the market and build recognition among their target audience. What is brand awareness? Brand Awareness is the extent to which consumers are familiar with the distinctive qualities or image of a particular
Branding is the heart of strategy. Marketing is executing the strategy. Brand Management is the ongoing work done to maintain a consistent brand identity. It starts with creating your brand identity but it doesn't end there. What is Brand Management? Branding is the heart of strategy. Branding is who you are.
With many more tools available that empower small business owners to create their own content, it's important to recognize that social media branding must be paired with a sound strategy to thrive. What is social media branding? Social media branding is the process of using social platforms to engage with an audience
The art of branding is about so much more than making everything look pretty. It's about differentiation, authenticity and consistency. The importance of research and reference I've been playing a lot of chess lately with my son, 9 and my daughter, 6 who is learning at her pre-school. The original saying
It will be 10 years this New Year since I started S2P Studio and so much growth has happened in that time. I have evolved and changed as a person and have also grown and learned so much working in the marketing industry, that I felt it was necessary to refresh and properly demonstrate
Last year’s post about Visual Identity explained that branding involves more than just the logo design. Although it’s just part of the bigger picture, much care should be given to creating the visual symbol for your business.
Contrary to popular belief, branding involves more than just the logo design. There are many aspects of creating a brand identity. Arguably, the most important aspect is visual identity. The visual identity of a brand includes the logo and so much more.