We recently collaborated with Epic Event Center to create the brand and visual identity for the event space. While the target audience for the venue is engaged couples, the versatility of the space allowed for a wide range of possibilities. So, instead of just focusing on what brides like, we focused on the experience of event attendees of any occasion whether it be corporate events or live music. What do event attendees remember the most about an event venue? We arrived at a versatile logotype mark with a visual identity centered around lighting and venue elements that create a mood.
With a name like EPIC it was important to keep the typeface simple. We added a contrast of script and Neo-Grotesque type to accomplish a balance of masculine and feminine mood with the knowledge that lighting effect would make it “pop”. Elements such as up-lighting, string lights that look like a starry night, built in stage with color changing light effects, and fountains in the pond that light up with color. When you attend an event at Epic, you will truly experience the venue.