So, you want to create videos? We’re here to help! Over the last decade, marketing has shifted from selling products to creating community and inspiring customers to be your best salespeople. Many small businesses are still adapting to this change and also what initiated that change: The internet. Consumers are now hyper-aware and if a business is inauthentic or doesn’t know who they are or what they stand for, consumers figure this out quickly. In this chaotic, hyper-stimulated world, it is storytelling that helps to engage an audience.
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