Imagine walking into a marketing meeting, and someone drops the term "CTR" (Click-Through Rate) like it's no big deal. If you're in the know, you'll nod like a pro and toss out your thoughts. If not, you'll sit there feeling about as useful as a screen door on a submarine. When you're working
Vanity metrics make you look good to others but don't help you understand how your business is performing online in order to inform future strategies. Let's use the man pictured above taking a selfie as an example...Handsome, right? Let's imagine he is a personal trainer trying to grow his business. He took
The sunsets at @epiceventcenter are AMAZING and easily a favorite spot to shoot twilight motion and still photography... When to capture the best sunsets? The obvious answer is anytime because skies and sunsets are beautiful without any sort of help. But if you seriously want to capture some full spectrum colorful
When I ran out of fresh math activities and materials for my 4-year old, I searched for ideas online to keep her engaged during COVID-19. Fraction circles looked doable however, as a Montessori parent I knew how expensive the sensorial classroom materials were (Nienhuis Montessori Fraction Circles are a whopping $279.60). Time to
SEO, or "search engine optimization," involves increasing the quality and quantity of your website traffic. This increase in website traffic that SEO produces creates exposure for your brand through non-paid or "organic" search engine results. SEO is about understanding what your customers are searching for online. Businesses need to know their customers' questions,
This is a koala… Ah, the koala (sometimes called koala bear), nature’s most adorable sleepyhead. These fluffy eucalyptus enthusiasts have mastered the art of the “I’d rather not” lifestyle. They spend their days napping like they’re training for the Sloth Olympics, and when they do decide to move, it’s at a pace that makes
These are narwhals… Narwhals are the unicorns of the sea which is why we love ’em! You know, because unicorns are REAL and also have a horn but as opposed to Narwhals they live on land. Facts. These guys are like the aquatic version of “Is it a bird? Is it a plane?” Except
This is a snail… Yuck. These tiny, shell-wearing creatures have built an empire on their slow and steady reputation. Snail is a common name for gastropod mollusks that are split into three groups: land, sea and freshwater. They can have lungs or gills depending on the species and their habitat.
It will be 10 years this New Year since I started S2P Studio and so much growth has happened in that time. I have evolved and changed as a person and have also grown and learned so much working in the marketing industry, that I felt it was necessary to refresh and properly demonstrate
Last year’s post about Visual Identity explained that branding involves more than just the logo design. Although it’s just part of the bigger picture, much care should be given to creating the visual symbol for your business.
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