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Why Vanity Metrics Miss the Mark in Measuring Persuasion

In the fast-paced world of social media marketing, small and medium-sized businesses (SMBs) often get caught up in a sea of metrics. It's easy to focus on vanity metrics like likes, shares, and follower counts, but these numbers are misleading when it comes to measuring the real impact of your marketing efforts. 

Why Vanity Metrics Miss the Mark in Measuring Persuasion2024-12-06T17:53:18-06:00

Instagram Reels Safe Zones and Tips

Let's dive into the magical world of Instagram Reels and safe zones. This little guide will help ensure that your content shines and nothing gets cut off. Whether you're a seasoned creator or just starting, understanding safe zones and these tips and tricks is the secret sauce to making your Reels look professional

Instagram Reels Safe Zones and Tips2024-10-16T18:39:33-05:00

Brand Photography 101

In a visually-driven world, brand photography is a powerful tool that goes beyond aesthetics. It is a key element in conveying the essence, values, and personality of your brand. How to choose brand images? Whether you're a seasoned business owner or just getting your feet wet, you must know the basics of

Brand Photography 1012024-05-23T15:00:06-05:00

Are social media algorithms bad?

PAY NO ATTENTION TO THAT MAN BEHIND THE CURTAIN! Like the mysterious figure behind the curtain in the Emerald City, social media algorithms operate behind the scenes, hidden from plain view, which begs the question, is this a good or bad thing? In the age of rapid technological advancements, algorithms have become

Are social media algorithms bad?2024-04-04T18:30:41-05:00

Is the marketing agency model dying?

The agency model has long been a cornerstone of company operations in business and commerce, particularly in sectors like advertising, marketing, and consulting. However, as technology continues to disrupt traditional paradigms and consumer behaviors shift, questions arise about its viability. Understanding the Agency Model To explore this topic, let’s first understand the agency

Is the marketing agency model dying?2024-03-17T14:12:24-05:00

How to write a marketing script for short form video

Short-form video refers to content that is typically brief in duration, usually ranging from a few seconds to a few minutes. This article is a guide for writing short-form video scripts and how to create impactful narratives. Mastering the Art of Short-Form Video Scripts In the fast-paced world of digital marketing,

How to write a marketing script for short form video2024-03-04T16:37:13-06:00

How to write great Instagram captions

Instagram captions are an important aspect of your social media strategy. No cap...tions Instagram is one of the most popular social media platforms, with over 1 billion active users. This is a great place for creatives and businesses to display their innovation, products, and services. Yet, many businesses often ignore the post

How to write great Instagram captions2024-03-22T16:02:45-05:00

A Guide to Avoid Facebook Phishing Scams

Facebook phishing scams can compromise your personal information, lead to identity theft, and even cause financial losses. But fear not, as this guide will equip you with the knowledge and tools to steer clear of these scams and protect your online presence. Understanding Phishing Scams Phishing is a deceitful practice wherein cybercriminals create

A Guide to Avoid Facebook Phishing Scams2023-09-21T16:15:05-05:00
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