Brand awareness is an important aspect of any successful marketing strategy. It helps businesses to establish their presence in the market and build recognition among their target audience. What is brand awareness? Brand Awareness is the extent to which consumers are familiar with the distinctive qualities or image of a particular
Branding is the heart of strategy. Marketing is executing the strategy. Brand Management is the ongoing work done to maintain a consistent brand identity. It starts with creating your brand identity but it doesn't end there. What is Brand Management? Branding is the heart of strategy. Branding is who you are.
With many more tools available that empower small business owners to create their own content, it's important to recognize that social media branding must be paired with a sound strategy to thrive. What is social media branding? Social media branding is the process of using social platforms to engage with an audience
When starting a website, shared hosting is often the cheapest and most economical option out there. It's a great choice for website owners with a small budget, or those just getting started online. While the small investment and lack of maintenance requirements make shared hosting an intriguing option, it's important to be aware
The art of branding is about so much more than making everything look pretty. It's about differentiation, authenticity and consistency. The importance of research and reference I've been playing a lot of chess lately with my son, 9 and my daughter, 6 who is learning at her pre-school. The original saying
Recent ransomware attacks are a reminder to many of us that all systems are vulnerable. Everyone must take further steps to level up their online security measures.
Imagine walking into a marketing meeting, and someone drops the term "CTR" (Click-Through Rate) like it's no big deal. If you're in the know, you'll nod like a pro and toss out your thoughts. If not, you'll sit there feeling about as useful as a screen door on a submarine. When you're working
This is a koala… Ah, the koala (sometimes called koala bear), nature’s most adorable sleepyhead. These fluffy eucalyptus enthusiasts have mastered the art of the “I’d rather not” lifestyle. They spend their days napping like they’re training for the Sloth Olympics, and when they do decide to move, it’s at a pace that makes
It will be 10 years this New Year since I started S2P Studio and so much growth has happened in that time. I have evolved and changed as a person and have also grown and learned so much working in the marketing industry, that I felt it was necessary to refresh and properly demonstrate
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