THE 24/7 AGENT

One of the first brand identities I created when I started my business in 2010 was my husbands real estate business, The 24/7 Agent, Inc. The goal is always to create a logo that will stand the test of time (no pun intended). Inspiration for the design was derived from the word ‘agent’ as the 007 of real estate working around the clock and behind the scenes utilizing numerous tools that produce results. We took a slight departure from the typical ‘happy-go-lucky’ manufactured real estate voice and tone to one with an edge. The color palette represents simplicity and work ethic. The red ‘247’ splash reflects grit and work. The simplicity of the clock ticking in the background creates a mood of steadiness amidst the fast pace of real estate.

We created a wordmark version by removing the clock which has served as the primary mark since 2015. In 2017, the business grew and became Team 24/7 or The 24/7 Agents. The brand refresh for the real estate team was easy as peas. Just add an ‘S’ to the primary mark. Booyah! We also added a wordmark Team 24/7 along with a new tagline, “Moving at the Speed of Real Estate”.